Online PGCM in Marketing Management
Post Graduate Certificate in Management. Specialization Track in Marketing Management
The programme offers a structured and compact module on Business Administration. The Curriculum encompasses various aspects of management relevant for the professionals. The programme covers fundamentals in General Management, Finance, HR, Operations and Marketing Management. It is designed to enhance the managerial capabilities of participants, resulting in continuous value addition at their work place. It encourages application of contemporary management knowledge and perspectives in an interdisciplinary manner. The use of case studies helps the participants develop skills necessary to manage real life situations. The specialized track in Marketing Management focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Marketing Management Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing Management tracks.
- Principles of Economics
- Management Accounting
- Marketing Management
- Business Statistics
- Ethics and Corporate Governance
- Finance Management
- Business Environment
- Organisational Behaviour
- operations and supply Chain Management
- Emerging Technologies and Management Applications
- Comprehensive Viva
- Strategic Leadership & Innovation
- Advanced Marketing Management Track I
- Advanced Marketing Management Track II
- Industry Live Project
- Seminar & Case Studies
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Semester IV • Advanced Marketing Management & Industry Dissertation is Locked
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