Online PGCM in Marketing Management

The programme offers a structured and compact module on Business Administration. The Curriculum encompasses various aspects of management relevant for the professionals. The programme covers fundamentals in General Management, Finance, HR, Operations and Marketing Management. It is designed to enhance the managerial capabilities of participants, resulting in continuous value addition at their work place. It encourages application of contemporary management knowledge and perspectives in an interdisciplinary manner. The use of case studies helps the participants develop skills necessary to manage real life situations. The specialized track in Marketing Management focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.