Online BBA in Direct Selling
Bachelor of Business Administration Specialization Track in Direct Selling
The Online BBA is a 3-year dual-specialization program for learners aspiring to build careers in business administration. Open to 12th-pass students, it offers a choice of two specializations in areas like finance, marketing, HR, and business economics. The industry-relevant, case-based curriculum bridges theory and practice through projects and case studies for real-world managerial learning. The specialized track in Direct Selling focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Direct Selling Syllabus & Course Curriculum
Standard 6-semester UGC-DEB curriculum blueprint covering core concepts and specialized Direct Selling tracks.
- Functional English-1
- Principles of Management
- Entrepreneurship
- Creativity Decoded
- Fundamentals of Journalism
- Digital and Technological Solutions
- Marketing Management
- Functional English-2
- Human Resource Management
- Consumer Behavior Saying it with Presentations
- Journalism in India - Historical Perspective
- Acing the Interviews through AI
- Financial Accounting
- Marketing Research
- Principles of Economics
- Critical Thinking and Problem Solving
- New Media
Unlock Complete Direct Selling Curriculum & All Semester Details
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Semester IV • Advanced Direct Selling Electives & Core is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.
Semester V • Applied Direct Selling Practice & Electives is Locked
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Semester VI • Major Capstone Project & Comprehensive Viva is Locked
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