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Online MBA in Marketing

Master of Business Administration Specialization Track in Marketing

Specialization: MarketingOnline / Distance2 YearsAvg: ₹2,40,000Intake: January, JulyLast Updated: 8 Oct, 2026

The Online MBA Degree Programme is structured to create dynamic competent executives and managers of tomorrow. Any graduates of B.A., B.Com., BBA or its equivalent examination in any stream are eligible for the Online MBA Programme. The Online MBA is a two-year post graduate degree programme, which aims to provide in-depth management education along with managerial skills to transform the learners into dynamic management professionals of the future. The learning structure of the 2 Year Online MBA Degree has a strong industry-relevant curriculum along with case studies and projects. This enables the learner to get hands-on experience in managerial scenarios. The specialized track in Marketing focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.

Specialized Curriculum

Marketing Syllabus & Course Curriculum

Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing tracks.

Semester I • Core Foundation & Business Concepts139 Subjects
  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Business Communication
  • Financial Accounting
  • Accounting for Managers
  • Business Statistics
  • Legal Aspects of Business
Semester II • Functional Domain & Analytics131 Subjects
  • Human Resource Management
  • Financial Management
  • Operations Management
  • Marketing Management
  • Business Analytics
  • Business Research Methods
  • Research Methodology
  • Corporate Finance
Semester III • Specialization Core: Marketing I178 Subjects
  • Strategic Management
  • Consumer Behaviour
  • Legal Aspects of Business
  • Sales & Distribution Management
  • Retail Management
  • Project Management
  • Services Marketing
  • Search Engine Optimization
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Semester IV • Advanced Marketing & Industry Dissertation
Locked (Login Required)159 Subjects

Semester IV • Advanced Marketing & Industry Dissertation is Locked

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