Online MBA in Marketing Management
Master of Business Administration Specialization Track in Marketing Management
The Online MBA Degree Programme is structured to create dynamic competent executives and managers of tomorrow. Any graduates of B.A., B.Com., BBA or its equivalent examination in any stream are eligible for the Online MBA Programme. The Online MBA is a two-year post graduate degree programme, which aims to provide in-depth management education along with managerial skills to transform the learners into dynamic management professionals of the future. The learning structure of the 2 Year Online MBA Degree has a strong industry-relevant curriculum along with case studies and projects. This enables the learner to get hands-on experience in managerial scenarios. The specialized track in Marketing Management focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Marketing Management Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing Management tracks.
- Managerial Economics
- Business Communication
- Marketing Management
- Financial Accounting
- Organisational Behaviour
- Organizational Behaviour
- Entrepreneurship
- Creativity Decoded
- Human Resource Management
- Financial Management
- Marketing Management
- Operations Management
- Business Research Methods
- Business Analytics
- Career and Life Skills t
- Managerial Economics
- Strategic Management
- Supply Chain Management
- Research Methodology
- Legal Aspects of Business
- Major subject areas
- Minor subject areas
- Storytelling with Data
- Consumer Behavior
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Semester IV • Advanced Marketing Management & Industry Dissertation is Locked
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