
Online MBA in Marketing & Finance
Master of Business Administration Specialization Track in Marketing & Finance
The Online MBA Degree Programme is structured to create dynamic competent executives and managers of tomorrow. Any graduates of B.A., B.Com., BBA or its equivalent examination in any stream are eligible for the Online MBA Programme. The Online MBA is a two-year post graduate degree programme, which aims to provide in-depth management education along with managerial skills to transform the learners into dynamic management professionals of the future. The learning structure of the 2 Year Online MBA Degree has a strong industry-relevant curriculum along with case studies and projects. This enables the learner to get hands-on experience in managerial scenarios. The specialized track in Marketing & Finance focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Career Scope & Salary in Marketing & Finance
Leading job designations, recruitment domains, and salary compensation after graduating in Marketing & Finance.
Brand Manager
₹16.1 to ₹50.0 LPAA Brand Manager develops and executes marketing and branding strategies to ensure a company's products and services resonate with customers. Key responsibilities include conducting market research, analyzing customer and competitor insights, managing marketing budgets, and developing and implementing advertising campaigns. They work across various departments, advise on branding standards, and track campaign performance to align with business goals.
Marketing Manager
₹4.0 to ₹22.0 LPAA marketing manager develops and implements marketing strategies to promote a company's products or services, drive brand awareness, and achieve business objectives. Key responsibilities include creating and managing campaigns, overseeing budgets, analyzing market trends, and leading a marketing team or agencies. They collaborate with sales, product, and senior leadership to align marketing efforts with overall company goals.
Product Manager
₹10-12 LPAA product manager's job description involves defining the product vision, strategy, and roadmap by gathering and prioritizing customer and market requirements. They manage the product lifecycle and work with cross-functional teams, including engineering, marketing, and sales, to bring the product to market and ensure its success. Key responsibilities include market and competitor analysis, defining product requirements, and ensuring the product aligns with the company's goals.
Market Research Analyst
₹2.4 to ₹5 LPAA market research analyst collects and analyzes data to help companies make informed business decisions, such as identifying market trends, understanding consumer behavior, and measuring the effectiveness of marketing campaigns. Key responsibilities include designing and conducting surveys, interpreting data using statistical software, and presenting findings through reports and visual aids to guide product development and marketing strategies.
Management Consultant
₹13 and ₹18 LPAA management consultant helps organizations improve performance by solving problems, increasing efficiency, and maximizing growth. Key responsibilities include analyzing data, interviewing staff, identifying issues, and recommending strategic solutions to clients. This role requires strong analytical, problem-solving, and interpersonal skills to advise management and implement changes across areas like operations, finance, technology, or HR.
Business Manager
₹6 -10 LPAA business manager job description includes overseeing daily operations, managing staff, and developing strategic plans to ensure a company's financial performance and productivity. Key responsibilities involve budgeting, marketing, hiring, and performance evaluation, while essential skills include leadership, communication, financial acumen, and problem-solving. This is a broad role that focuses on the overall health and efficiency of a business or a specific department.
Business Development Manager
₹17 to ₹19.6 LPAA business development manager's job description involves identifying new business opportunities, developing strategies to increase revenue and market presence, and building relationships with potential clients and partners. Key responsibilities include researching target markets, generating leads, closing deals, and collaborating with internal teams like sales and marketing. The role also requires staying informed about industry trends and managing client accounts and contracts.
Equity Research & Advisory
₹16.3 to ₹21.1 LPAAn Equity Research & Advisory job involves analyzing financial data and market conditions to provide investment recommendations. Key responsibilities include researching publicly traded companies, creating detailed financial models, writing research reports, and advising clients or portfolio managers on whether to buy, sell, or hold stocks. This role requires strong analytical, financial modeling, and communication skills to distill complex information into actionable insights.
Financial Analyst
₹2.1 - ₹6.7 LPAA financial analyst job description includes analyzing financial data to provide guidance on investments and business strategy, creating financial models and forecasts, and evaluating investment opportunities and economic trends. Key responsibilities involve preparing reports, performing risk assessments, and making recommendations to help businesses make profitable decisions.
Financial Planner
₹1.8 to ₹12.0 LPAA financial planner creates personalized strategies for individuals and organizations to reach their long-term financial goals, which includes developing budgets, guiding investments, planning for retirement, and managing taxes. They work with clients to assess their current financial situation, set objectives, and then provide ongoing guidance and support through major life events.
Pharmacy Administrator
3-5 LPAA Pharmacy Administrator is a person who helps manage the daily administrative work in a pharmacy. Their job includes keeping records, preparing reports, organizing meetings, handling bills and invoices, and supporting the pharmacy staff. They make sure the pharmacy runs smoothly and follows all rules and procedures.
Healthcare Manager
6-15 LPAA Healthcare Manager oversees the operations of healthcare facilities, such as hospitals, clinics, or nursing homes. They manage staff, budgets, compliance, and quality of patient care, ensuring smooth and efficient healthcare delivery.
Brand Strategist
7-12 LPABuilds brand identity and equity
Sales Manager
6-11 LPAOversees sales teams and targets
Digital Marketer
5-9 LPAManages SEO, social media ads
Portfolio Manager
9-11 LPAOptimizes investment portfolios
Finance Manager
8-10 LPAOversees budgeting and reporting
Investment Banker
10-12 LPAManages capital raises and M&A
Risk Manager
7-9 LPAIdentifies and mitigates risks
Digital Marketing Manager / Online Marketing Specialist
5–8 LPAPlan and execute online marketing campaigns (SEO, SEM, social media, email marketing).
Sales Manager / Business Development Manager
5–9 LPACoordinate with marketing teams to align campaigns with sales goals.
Marketing Manager / Brand Manager
6–10 LPADevelop marketing strategies and campaigns for products/services.
Corporate Finance Manager / Finance Manager
7–12 LPAOversee company’s financial planning, budgeting, and forecasting.
Investment Banker / Investment Banking Analyst
8–15 LPAWork with companies on raising capital (IPOs, debt issuance, etc.).
Tax Manager / Tax Consultant
₹7–16 LPAManages GST, income tax, corporate taxation, tax planning, and compliance.
Credit Analyst
₹7–16 LPAEvaluates borrower credibility, assesses financial risks, and prepares detailed credit reports.
Accounts Manager
₹7–15 LPAOversees accounting operations, reconciliations, ledgers, and preparation of financial statements.
Investment Banking Analyst
₹10–22 LPAWorks on financial modeling, valuations, deal research, and supports mergers & acquisitions.
Chief Financial Officer (CFO)
12-90 LPAManages organization's financial actions, strategies, operations including accounting, investments, and risk management
. Brand Manager
6–18 LakhManages the brand’s image, positioning, and marketing campaigns.
. Digital Marketing Manager
6–15 LakhHandles online marketing—SEO, social media, ads, website traffic, and digital growth
Corporate Finance / Financial Planning & Analysis
5–10 LakhYou analyze historical financial data, build forecasts, budget for business units, advise senior leaders based on data. This is very strategic, especially in a large corporation: your work helps decide where the business should invest, cut cost, or expand.
Investment Banking
8–12 LakhWork on high-stakes financial deals — structuring M&A, IPOs, capital raising. You’ll do financial modeling, valuation, due diligence, negotiate with clients, and advise on financial strategy. Requires very strong analytical skills
Digital Marketing Manager
6-8LPADrives online engagement
Treasury Manager
10-30LPAManages cash flow
Financial Manager
8-25LPAOversees budgets, statements
Product Marketing Manager
6–11 LPAHandles product positioning, go-to-market strategies, and customer communication.
Chief Executive Officer (CEO)
19 - 47 LPACEO (Chief Executive Officer): The highest-ranking executive responsible for setting the organization’s vision, making key strategic decisions, and overseeing overall operations and performance.
Marketing Director
18L-45 LPAA senior leader responsible for developing and executing marketing strategies to build brand value, drive growth, and increase market share.
Corporate Finance Manager
₹7–14 LPAHandles budgeting and financial planning.
Marketing Consultant
20.2LPAA professional who advises clients on marketing strategies, branding, and digital marketing to help businesses grow.
Hedge Fund Manager
25-36LPAA hedge fund manager is responsible for overseeing all fund operations, conducting extensive market research and analysis, making strategic high-stakes investment decisions using diverse strategies, managing risk, and reporting performance to high-net-worth investors.
Financial Consultant
3-10LPAGuides individuals and businesses on financial planning, investments, and wealth management to help them achieve their financial objectives.
Advertising Manager
2.1-23LPAThe average annual salary for an Advertising Manager in India is between ₹2.1 Lakhs and ₹23 Lakhs, and they are responsible for developing and implementing strategic advertising plans, managing budgets, and coordinating creative teams to maximize brand visibility and drive sales.
Chief Marketing Officer (CMO)
32.5LPAA CMO is a senior executive responsible for developing and executing strategic marketing plans to increase brand recognition and drive revenue, growth, and profitability for the company.
Cross-Cultural Human Resources Manager
20.4-30LPAA manager who handles all aspects of human resources, but with a specialized focus on a global workforce, which includes managing international HR policies, ensuring cross-cultural communication, and facilitating cultural integration for employees from different backgrounds.
Advertising And Promotions Manager
₹6.2 - ₹25.0 LPAAn Advertising and Promotions Manager develops and executes promotional campaigns to increase brand awareness, drive sales, and boost customer engagement. Key responsibilities include managing budgets, overseeing the creation of marketing materials, analyzing campaign performance, and coordinating with internal teams and external partners like advertising agencies and media outlets. They also conduct market research and manage digital marketing efforts to meet business goals.
Marketing Executive
₹3–4.5 LPASupports marketing campaigns, promotions, and customer engagement activities
Sales & Business Development Executive
₹3–5 LPAWorks on lead generation, sales pitches, and closing deals
Brand Executive
₹4–6 LPAAssists in brand campaigns, brand communication, and competitive analysis
Credit Manager
₹9.0 - 12.0 LPAA Credit Manager evaluates customer creditworthiness, sets and manages company credit policies, and oversees the entire credit-granting process to minimize financial risk and maximize profitability. Key responsibilities include approving or rejecting credit applications, setting interest rates and terms, monitoring payments, and ensuring compliance with regulations. They are also responsible for training staff, managing accounts receivable, and sometimes collaborating with collection agencies for debt recovery.
Accounts Executive
₹3–4.5 LPAHandles ledgers, invoices, journal entries, and basic accounting operations
Investment Research Analyst
₹4–6 LPASupports research on stocks, bonds, markets, and investment reports
SEO Manager
11.4LPAOversees and implements search engine optimization strategies to improve a company's visibility on search engines.
Risk Management Manager
₹8-18 LPAIdentifies financial risks, develops risk-control strategies, ensures compliance with regulations, and protects the company’s financial health.
Financial Advisor
₹15.9 to ₹50 LPAA financial advisor job description includes advising clients on financial matters, creating personalized financial plans, and helping them achieve goals like retirement and wealth building. Key responsibilities involve assessing a client's financial situation, recommending investment and insurance products, and monitoring market trends to adjust strategies. The role also requires strong analytical, communication, and client-relationship skills.
Equity Research Analyst
₹8-16 LPAResearches stock market trends, company performance, and financial reports to recommend buy/sell investment decisions.
Product Manager (Marketing)
₹10-20 LPAOversees product development, pricing, marketing campaigns, and customer insights. Works with cross-functional teams to ensure product success in the market.
Campaign Manager
8LPAPlans, executes, and evaluates specific marketing campaigns, from start to finish.
Social Media Manager
₹4-9 LPAManages social media platforms, creates content strategies, increases engagement, handles online reputation, and tracks social media analytics.
Banking Manager / Branch Manager
₹7-15 LPALeads a bank branch, manages operations, oversees staff, ensures customer service quality, and achieves sales and financial targets.
Chief Marketing Officer
₹25 to ₹50 LPAA Chief Marketing Officer (CMO) is a senior executive responsible for overseeing all marketing and advertising initiatives to drive revenue and brand awareness. Key responsibilities include developing and executing marketing strategies, managing budgets, conducting market research, overseeing product marketing and branding, and leading the marketing team. The CMO collaborates with other departments, such as sales and product development, to ensure a cohesive approach and reports directly to the CEO.
Financial Planner / Wealth Manager
₹5-12 LPAProvides financial guidance to clients on investments, insurance, retirement planning, and wealth creation strategies.
Financial Manager / Finance Manager
8-15LPAOversees financial planning, budgeting, reporting, and risk management in organizations.
Risk Manager / Risk Analyst
6-12LPAIdentifies, analyzes, and mitigates financial risks for organizations.
Content Marketing Manager
₹6–14 LPAOversees content strategy, creates marketing content, manages blogs, social media, and SEO initiatives.
Market Research Manager
₹6–14 LPAConducts market research, analyzes trends, customer behavior, and provides actionable insights for decision-making.
Treasury Analyst
7-12LPAOversees a company's cash flow, manages liquidity, and handles short-term and long-term investments.
Portfolio Manager / Fund Manager
10-20LPAManages investment portfolios, analyzes market trends, and maximizes returns for clients or organizations.
Tax Consultant / Manager
₹7–16 LPAHandles corporate and individual taxation, GST compliance, tax planning, and documentation.
Wealth Management Consultant
18LPAProvides financial advice to high-net-worth individuals on asset allocation, investment portfolios, and financial planning.
Sales & Marketing Executive / Manager
4-8LPAHandles sales targets, customer relationships, and executes marketing plans to boost revenue.
Market Research Analyst / Marketing Analyst
4-8LPACollects and analyzes market data, consumer trends, and competitors to support strategic decisions.
Customer Relationship Manager
₹6–15 LPAMaintains key client relationships, resolves issues, ensures customer satisfaction, and manages loyalty programs.
Advertising Manager / Media Planner
5-12LPAPlans and executes advertising campaigns across media channels to maximize reach and ROI.
Risk Analysis Executive
4–6 LPAHelps identify financial risks and supports risk assessment activities
Digital Marketing Executive
3–5 LPAHandles social media, basic SEO, and online marketing tasks