Online MBA in Marketing and Business Analytics
Master of Business Administration Specialization Track in Marketing and Business Analytics
The Online MBA Degree Programme is structured to create dynamic competent executives and managers of tomorrow. Any graduates of B.A., B.Com., BBA or its equivalent examination in any stream are eligible for the Online MBA Programme. The Online MBA is a two-year post graduate degree programme, which aims to provide in-depth management education along with managerial skills to transform the learners into dynamic management professionals of the future. The learning structure of the 2 Year Online MBA Degree has a strong industry-relevant curriculum along with case studies and projects. This enables the learner to get hands-on experience in managerial scenarios. The specialized track in Marketing and Business Analytics focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Marketing and Business Analytics Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing and Business Analytics tracks.
- Marketing Management
- Managerial Economics
- Organizational Behaviour
- Financial Accounting
- Business Communication
- Accounting for Managers
- Operations Management
- Legal Aspects of Business
- Human Resource Management
- Financial Management
- Marketing Management
- Corporate Finance
- Business Research Methods
- Design Thinking
- Digital Marketing
- Production & Operations Management
- Strategic Management
- Legal Aspects of Business
- Project Work
- Managing People & Organizations
- Financial Management
- Prescriptive Analytics
- Text Analytics
- Emerging Technologies & Digital Business
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