Online MBA in Digital Marketing
Master of Business Administration Specialization Track in Digital Marketing
The Online MBA Degree Programme is structured to create dynamic competent executives and managers of tomorrow. Any graduates of B.A., B.Com., BBA or its equivalent examination in any stream are eligible for the Online MBA Programme. The Online MBA is a two-year post graduate degree programme, which aims to provide in-depth management education along with managerial skills to transform the learners into dynamic management professionals of the future. The learning structure of the 2 Year Online MBA Degree has a strong industry-relevant curriculum along with case studies and projects. This enables the learner to get hands-on experience in managerial scenarios. The specialized track in Digital Marketing focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Digital Marketing Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Digital Marketing tracks.
- Managerial Economics
- Marketing Management
- Business Communication
- Organizational Behaviour
- Organisational Behaviour
- Financial Accounting
- International Business Environment
- Principles of Management and Organisational Behaviour
- Human Resource Management
- Financial Management
- Operations Management
- Marketing Management
- Legal Aspects of Business
- Business Analytics
- Business Research
- International Business
- Strategic Management
- Search Engine Optimization
- Legal Aspects of Business
- Introduction to Digital Marketing
- Social Media Marketing
- Specialization Elective
- Major subject areas
- Storytelling with Data
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Semester IV • Advanced Digital Marketing & Industry Dissertation is Locked
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