Online MBA in Digital Marketing and E-Commerce
Master of Business Administration Specialization Track in Digital Marketing and E-Commerce
The Online MBA Degree Programme is structured to create dynamic competent executives and managers of tomorrow. Any graduates of B.A., B.Com., BBA or its equivalent examination in any stream are eligible for the Online MBA Programme. The Online MBA is a two-year post graduate degree programme, which aims to provide in-depth management education along with managerial skills to transform the learners into dynamic management professionals of the future. The learning structure of the 2 Year Online MBA Degree has a strong industry-relevant curriculum along with case studies and projects. This enables the learner to get hands-on experience in managerial scenarios. The specialized track in Digital Marketing and E-Commerce focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Digital Marketing and E-Commerce Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Digital Marketing and E-Commerce tracks.
- Organizational Behaviour
- Managerial Economics
- Legal & Business Environment
- Corporate Governance & Business Ethics
- Accounting / Financial Reporting for Managers
- Marketing Management
- Human Resource Management
- Operations Management
- Corporate Finance / Financial Management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing & Mobile Marketing
- E‑Commerce Fundamentals / Online Business Models
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Semester IV • Advanced Digital Marketing and E-Commerce & Industry Dissertation is Locked
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