Online MBA in AI-Driven Marketing
Master of Business Administration Specialization Track in AI-Driven Marketing
The Online MBA Degree Programme is structured to create dynamic competent executives and managers of tomorrow. Any graduates of B.A., B.Com., BBA or its equivalent examination in any stream are eligible for the Online MBA Programme. The Online MBA is a two-year post graduate degree programme, which aims to provide in-depth management education along with managerial skills to transform the learners into dynamic management professionals of the future. The learning structure of the 2 Year Online MBA Degree has a strong industry-relevant curriculum along with case studies and projects. This enables the learner to get hands-on experience in managerial scenarios. The specialized track in AI-Driven Marketing focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
AI-Driven Marketing Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized AI-Driven Marketing tracks.
- Managerial Economics
- Marketing Management
- Organizational Behaviour
- Business Communication
- Financial Accounting
- Accounting for Managers
- Business Statistics
- Legal Aspects of Business
- Human Resource Management
- Financial Management
- Operations Management
- Marketing Management
- Business Analytics
- Business Research Methods
- Research Methodology
- Corporate Finance
- Strategic Management
- Consumer Behaviour
- Legal Aspects of Business
- Sales & Distribution Management
- Retail Management
- Project Management
- Services Marketing
- Search Engine Optimization
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Semester IV • Advanced AI-Driven Marketing & Industry Dissertation is Locked
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