Online Executive MBA in Marketing Management
Executive Master Of Business Administration Specialization Track in Marketing Management
Uttaranchal University's online Executive MBA is a 2-year program for working professionals that uses a blended learning approach, combining live sessions, recorded content, and industry expert lectures. It is designed to enhance skills and career growth through a curriculum focused on industry immersion, skill enhancement, and holistic development with an international outlook. The program offers various specializations, such as Financial Analytics and Digital Marketing, and is supported by features like a 24/7 learning management system, career assistance, and a virtual job fair. The specialized track in Marketing Management focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Marketing Management Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing Management tracks.
- Marketing Management
- Organizational Behaviour
- Financial Accounting
- Entrepreneurship
- Creativity Decoded
- Modern Business Organization & Management
- Global Business Environment & Economics
- Accounting & Financial Management
- Human Resource Management
- Financial Management
- Marketing Research
- Managerial Economics
- 'Consumer Behaviour
- Business Communication Skills
- Fundamentals of Advertising
- Consumer Behavior
- Legal Aspects of Business
- Statistics for Management
- subject areas Elective 1 (Major)
- subject areas Elective 2 (Major)
- subject areas Elective 1 (Minor)
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Semester IV • Advanced Marketing Management & Industry Dissertation is Locked
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