Online CBM in Marketing Management
Certificate Program In Business Management Specialization Track in Marketing Management
This is a General Management program which encompasses the basics of management. It gives the candidate and insight of business functions keeping in mind, how optimum utilization ofbresources will enable the business function to maximize the wealth. The specialized track in Marketing Management focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Marketing Management Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing Management tracks.
- Core Foundation & Advanced Concepts
- Quantitative Methods & Analytics
- Managerial Economics
- Information Systems & Technology
- Professional Communication
- Advanced Domain Operations
- Financial Planning & Strategy
- Research Methods & Business Intelligence
- Legal & Regulatory Frameworks
- Specialization Elective: Marketing Management I
- Strategic Leadership & Innovation
- Advanced Marketing Management Track I
- Advanced Marketing Management Track II
- Industry Live Project
- Seminar & Case Studies
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Semester IV • Advanced Marketing Management & Industry Dissertation is Locked
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