
Online CBM in Advertising and Public Relations
Certificate Program In Business Management Specialization Track in Advertising and Public Relations
This is a General Management program which encompasses the basics of management. It gives the candidate and insight of business functions keeping in mind, how optimum utilization ofbresources will enable the business function to maximize the wealth. The specialized track in Advertising and Public Relations focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Advertising and Public Relations Syllabus & Course Curriculum
Standard 4-semester UGC-DEB curriculum blueprint covering core concepts and specialized Advertising and Public Relations tracks.
- Core Foundation & Advanced Concepts
- Quantitative Methods & Analytics
- Managerial Economics
- Information Systems & Technology
- Professional Communication
- Advanced Domain Operations
- Financial Planning & Strategy
- Research Methods & Business Intelligence
- Legal & Regulatory Frameworks
- Specialization Elective: Advertising and Public Relations I
- Strategic Leadership & Innovation
- Advanced Advertising and Public Relations Track I
- Advanced Advertising and Public Relations Track II
- Industry Live Project
- Seminar & Case Studies
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Semester IV • Advanced Advertising and Public Relations & Industry Dissertation is Locked
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