Online BBA in Marketing
Bachelor of Business Administration Specialization Track in Marketing
The Online BBA is a 3-year dual-specialization program for learners aspiring to build careers in business administration. Open to 12th-pass students, it offers a choice of two specializations in areas like finance, marketing, HR, and business economics. The industry-relevant, case-based curriculum bridges theory and practice through projects and case studies for real-world managerial learning. The specialized track in Marketing focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Marketing Syllabus & Course Curriculum
Standard 12-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing tracks.
- Financial Accounting
- Principles of Management
- Business Mathematics
- Micro Economics
- Business Accounting
- Business Economics
- Business Communication
- Universal Human Values
- Business Statistics
- Macro Economics
- Business Communication
- Organizational Behaviour
- Organisational Behaviour
- Marketing Management
- Human Resource Management
- Financial Management
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Financial Accounting
- Business Environment
- Management Accounting
- IT Tools for Business
Unlock Complete Marketing Curriculum & All Semester Details
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Semester IV • Advanced Marketing Electives & Core is Locked
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Semester V • Applied Marketing Practice & Electives is Locked
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Semester VI • Major Capstone Project & Comprehensive Viva is Locked
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Semester VII • Advanced Research & Specialization is Locked
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Semester VIII • Master Dissertation & Practicum is Locked
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Semester IX • Semester 9 Curriculum is Locked
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Semester X • Semester 10 Curriculum is Locked
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Semester 11 • Semester 11 Curriculum is Locked
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Semester 12 • Semester 12 Curriculum is Locked
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