Online BBA in Marketing Management
Bachelor of Business Administration Specialization Track in Marketing Management
The Online BBA is a 3-year dual-specialization program for learners aspiring to build careers in business administration. Open to 12th-pass students, it offers a choice of two specializations in areas like finance, marketing, HR, and business economics. The industry-relevant, case-based curriculum bridges theory and practice through projects and case studies for real-world managerial learning. The specialized track in Marketing Management focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Marketing Management Syllabus & Course Curriculum
Standard 6-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing Management tracks.
- Principles of Management
- Business Accounting
- Organizational Behaviour
- Fundamentals of Management
- Basics of Marketing
- Basics of Accounting
- Introduction to Economics
- Environmental Awareness and Disaster Management
- Human Resource Management
- Marketing Management
- Organizational Behaviour
- Indian Economy
- Business Environment
- Indian Banking System
- Soft Skills - I
- Functional English-2
- Human Resource Management
- Research Methodology
- Banking Operations
- Introduction to Psychology
- Business Law
- Soft Skills - II
- Acing the Interviews through AI
- Financial Accounting
Unlock Complete Marketing Management Curriculum & All Semester Details
Log in to your free account to access remaining semesters (Semesters 4 to 6), detailed subject modules, elective choices, and university credit guidelines.
Semester IV • Advanced Marketing Management Electives & Core is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.
Semester V • Applied Marketing Management Practice & Electives is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.
Semester VI • Major Capstone Project & Comprehensive Viva is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.