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Online BBA in General

Bachelor of Business Administration Specialization Track in General

Specialization: GeneralOnline / Distance3 YearsAvg: 1,20,000Intake: January, JulyLast Updated: 8 Oct, 2026

The Online BBA is a 3-year dual-specialization program for learners aspiring to build careers in business administration. Open to 12th-pass students, it offers a choice of two specializations in areas like finance, marketing, HR, and business economics. The industry-relevant, case-based curriculum bridges theory and practice through projects and case studies for real-world managerial learning. The specialized track in General focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.

Career Outcomes

Career Scope & Salary in General

Leading job designations, recruitment domains, and salary compensation after graduating in General.

Management Consultant

₹13-18 LPA

A management consultant helps organizations improve performance by solving problems, increasing efficiency, and maximizing growth. Key responsibilities include analyzing data, interviewing staff, identifying issues, and recommending strategic solutions to clients. This role requires strong analytical, problem-solving, and interpersonal skills to advise management and implement changes across areas like operations, finance, technology, or HR.

Business Analyst

₹8-10 LPA

Business analyst responsibilities include gathering requirements from stakeholders, analyzing business processes to identify inefficiencies, and developing solutions to improve operations. They bridge the gap between business needs and technical teams, and their work involves a mix of data analysis, process mapping, documentation, and communication to ensure projects align with strategic goals.

Management Trainee

₹12.0 to ₹26.5 LPA

A Management Trainee job description involves a structured training program where individuals learn skills for future management roles through rotations in various departments. Responsibilities include assisting senior management with daily tasks, analyzing data, preparing reports, and supporting strategy implementation. The role requires strong communication, leadership, problem-solving, and a willingness to learn.

Operations Manager

₹3.28 - ₹7.65 LPA

An operations manager job description includes overseeing day-to-day operations, managing budgets, and supervising staff to ensure efficiency and productivity. Key responsibilities involve optimizing processes, monitoring performance through metrics like KPIs, and ensuring compliance with company policies and regulations. They act as a central point of contact, collaborating across departments and resolving issues to help the company meet its strategic goals and financial objectives.

HR Generalist

₹14.0 and ₹50.0 LPA

An HR generalist job description includes managing key HR functions like recruitment, onboarding, employee relations, performance management, and benefits administration. The role also involves ensuring compliance with labor laws, maintaining HR policies, and serving as a liaison between employees and management. Key responsibilities include handling the full hiring process, addressing employee grievances, and administering payroll and benefits.

Management Trainee/Executive

₹12-13 Lakhs

A Management Trainee/Executive role involves comprehensive on-the-job training across various departments (Sales, Marketing, HR, Ops) to develop future leaders, focusing on supporting managers, analyzing data, assisting with strategic planning, learning company policies, and gaining practical leadership skills through rotations, shadowing, and project involvement, with key skills being strong communication, problem-solving, and adaptability.

Supply Chain Analyst

₹3 - ₹7 LPA

A supply chain analyst job description involves collecting and analyzing supply chain data to identify inefficiencies and implement improvements for cost reduction and increased efficiency. Key responsibilities include optimizing inventory, forecasting demand, managing supplier relationships, and collaborating with logistics, procurement, and other departments to ensure the smooth flow of products from raw materials to final delivery.

Operations Executive

₹2 - ₹4 LPA

An Operations Executive manages daily business activities, ensuring efficiency and alignment with company goals by overseeing workflows, coordinating teams, optimizing resources, and implementing process improvements, all while monitoring performance metrics, managing budgets, ensuring compliance, and driving strategic operational plans to boost productivity and profitability.

Project Coordinator

₹3-6 LPA

A project coordinator job description includes managing project timelines, facilitating communication between team members and stakeholders, and handling administrative tasks to ensure a project stays on track, on time, and within budget. Key responsibilities involve scheduling meetings, updating project documentation and reports, tracking progress, assisting with resource allocation, and identifying and mitigating risks.

Financial Analyst

6.1-9.66 LPA

Evaluates financial performance, prepares reports, and makes investment recommendations

Marketing Manager

2.75-5.66 LPA ​

Plans and executes marketing campaigns, manages brand strategy, conducts market research

Human Resources Manager

2.9-6 LPA

Manages recruitment, employee relations, training programs, compensation and benefits ​

Business Development

4-6LPA

Expands markets, builds partnerships.

Marketing Executive

4-6LPA

Promotes products, manages campaigns

HR Recruiter

3-5LPA

Sources talent, conducts interviews

HR Executive

Avg Salary: ₹3–4.5 LPA

Manages recruitment, employee engagement, payroll coordination, and HR operations within an organization.

Business Development Executive

Avg Salary: ₹3–6 LPA

Responsible for identifying growth opportunities, generating leads, building client relationships, and contributing to revenue expansion.

Sales Executive

₹2.5–5 LPA

Builds customer relations and drives sales targets

Operations Executive/Analyst

3LPA-7LPA

Ensures smooth internal operations, manages logistics, optimizes processes, and oversees the supply chain for efficiency and quality control.

Human Resource (HR) Executive

3LPA-5LPA

Handles day-to-day HR functions including recruitment, onboarding, employee engagement, and ensuring company policies and labor laws are followed.

Management Trainer

4LPA-8LPA

An entry-level position where graduates undergo training across different departments (finance, marketing, HR, operations) to gain a comprehensive understanding of business operations before taking a permanent role.

HR Manager

₹3-8 LPA

An HR manager job description involves overseeing all human resources functions, including recruiting, hiring, and onboarding new staff; managing employee relations, performance, and compensation and benefits; developing and implementing HR strategies; and ensuring compliance with labor laws. They act as a link between employees and management and are crucial for developing and motivating staff to support business goals.

Sales Executive / Sales Representative

2.5-5.5LPA

Interacts with customers, explains products/services, drives sales, and meets monthly targets.

Digital Marketer/Specialist

3.5-7LPA

Manages digital channels like social media, websites, and email to create an engaging online presence and brand awareness.

Human Resource (HR) Executive/Assistant

3.8-6LPA

Human Resource (HR) Executive/Assistant

Human Resources (HR) Manager

₹14.0 to ₹50.0 LPA

Human resources managers plan, coordinate, and direct the administrative functions of an organization. They oversee the recruiting, interviewing, and hiring of new staff; consult with top executives on strategic planning; and serve as a link between an organization's management and its employees.

Operations Coordinator/Analyst

4-6.5LPA

Operations Coordinator/Analys Analyzes and improves business efficiency by streamlining internal processes, logistics, and resource allocation.

Human Resources Executive

₹1.5-5 LPA

A Human Resources (HR) Executive is a professional responsible for managing a company's human resources functions, including recruitment, employee relations, payroll, and compliance. Key duties involve overseeing talent acquisition, developing HR strategies, managing employee performance and engagement, and ensuring adherence to labor laws and company policies.

Sales Executive / Junior Sales Manager

3-6LPA

Manage sales targets, customer meetings, product demos.

Customer Relationship Manager

3-5.5LPA

Support customers, resolve queries, ensure satisfaction.

Sales Manager

3.5-20LPA

A Sales Manager is a leader responsible for overseeing a team of sales representatives to achieve company revenue targets. Key responsibilities include setting sales goals (KPIs), analyzing performance metrics, and using data to adjust strategies. Day-to-day tasks involve training and managing the sales team, monitoring productivity, and creating sales reports for upper management. Compensation often includes a fixed salary plus performance-based commission and bonuses.

Human Resource Executive

5-8LPA

An HR Executive is responsible for the day-to-day administrative and operational tasks within the Human Resources department. They bridge the gap between employees and management to ensure a smooth and compliant workplace by managing a variety of functions.

Business Executive

3.5-4.15LPA

A Business Executive is responsible for building and maintaining relationships with new and existing clients. Key activities: They identify customer needs, propose suitable products or services, negotiate with clients, and maintain client feedback and records. Common skills: Essential skills often include business development, sales, and marketing.

Business Development Manager

19.6LPA

A Business Development Manager works to grow a company's revenue and market position. Key responsibilities: Their duties include finding new sales leads, building relationships with potential clients, and pitching products or services. Collaboration: They work with sales and marketing teams to meet business objectives and often collaborate with upper management. Skills required: Strong skills in business development, sales, strategic planning, negotiation, and account management are crucial.

HR Executive / HR Assistant

2.8 – ₹5 LPA

Employee records, joining formalities

Event Manager

1.8-12LPA

An event manager is responsible for the entire lifecycle of an event, from initial concept to post-event analysis. This includes planning budgets, booking venues, coordinating with vendors, and managing staff and volunteers. They oversee all logistical aspects, such as food and beverage, technology, and entertainment.

Customer Relationship Executive

2.5 – ₹4.5 LPA

Customer satisfaction maintain

Sales Executive / Sales Associate

2.5 – ₹5 LPA

Product/service explain செய்யுதல்

Entrepreneur

1.7-3LPA

An entrepreneur is a person who organizes and operates a business venture and assumes the associated risks. They are often seen as innovators and risk-takers who identify new opportunities and create new products or services. The role involves a wide range of activities, from managing finances and developing business strategies to marketing and overseeing daily operations.