Online BBA in Digital Marketing
Bachelor of Business Administration Specialization Track in Digital Marketing
The Online BBA is a 3-year dual-specialization program for learners aspiring to build careers in business administration. Open to 12th-pass students, it offers a choice of two specializations in areas like finance, marketing, HR, and business economics. The industry-relevant, case-based curriculum bridges theory and practice through projects and case studies for real-world managerial learning. The specialized track in Digital Marketing focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Digital Marketing Syllabus & Course Curriculum
Standard 8-semester UGC-DEB curriculum blueprint covering core concepts and specialized Digital Marketing tracks.
- Financial Accounting
- Principles of Management
- Business Economics
- Business Mathematics
- Communicative English
- Business and MIS
- Basic Concepts of Mathematics
- Fundamentals of Management
- Business Statistics
- Business Laws
- Professional Communication
- Business Organization and Systems
- Entrepreneurial Development
- Environmental Science and Sustainability
- Macro Economics
- Organisational Behaviour
- Operations Management
- Marketing Management
- Human Resource Management
- Organisational Behaviour
- Introduction to Marketing Management
- Banking and Insurance
- Basics of Business Technology
- Advertising and Sales Promotion
Unlock Complete Digital Marketing Curriculum & All Semester Details
Log in to your free account to access remaining semesters (Semesters 4 to 8), detailed subject modules, elective choices, and university credit guidelines.
Semester IV • Advanced Digital Marketing Electives & Core is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.
Semester V • Applied Digital Marketing Practice & Electives is Locked
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Semester VI • Major Capstone Project & Comprehensive Viva is Locked
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Semester VII • Advanced Research & Specialization is Locked
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Semester VIII • Master Dissertation & Practicum is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.