Online BBA in Digital Marketing & Sales
Bachelor of Business Administration Specialization Track in Digital Marketing & Sales
The Online BBA is a 3-year dual-specialization program for learners aspiring to build careers in business administration. Open to 12th-pass students, it offers a choice of two specializations in areas like finance, marketing, HR, and business economics. The industry-relevant, case-based curriculum bridges theory and practice through projects and case studies for real-world managerial learning. The specialized track in Digital Marketing & Sales focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Digital Marketing & Sales Syllabus & Course Curriculum
Standard 6-semester UGC-DEB curriculum blueprint covering core concepts and specialized Digital Marketing & Sales tracks.
- Communicative English
- Principles of Management
- Financial Accounting
- Business and MIS
- Basic Concepts of Mathematics
- Business Economics
- Professional Communication
- Business Organization and Systems
- Entrepreneurial Development
- Environmental Science and Sustainability
- Business Laws
- Business Statistics
- Organisational Behaviour
- Introduction to Marketing Management
- Banking and Insurance
- Basics of Business Technology
- Advertising and Sales Promotion
- Quantitative Techniques
Unlock Complete Digital Marketing & Sales Curriculum & All Semester Details
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Semester IV • Advanced Digital Marketing & Sales Electives & Core is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.
Semester V • Applied Digital Marketing & Sales Practice & Electives is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.
Semester VI • Major Capstone Project & Comprehensive Viva is Locked
Detailed subjects, credit distribution, and elective tracks for this semester are locked for guest users. Log in to your free account to view full details.