
Online BA in General
Bachelor of Arts Specialization Track in General
The Online Bachelor of Arts (BA) program at LPU Online provides a comprehensive academic experience, equipping you with diverse skills for varied career opportunities across fields. The program having industry-oriented curriculum comes with weekend LIVE lectures by top faculty, Master Classes by experts, Flexible Online Exams, Placement Support and much more. The specialized track in General focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.
Career Scope & Salary in General
Leading job designations, recruitment domains, and salary compensation after graduating in General.
Administrative Assistant
₹2–4 LPAManages office tasks, coordination, and documentation
Customer Service Executive
₹2–4 LPAHandles customer queries, support, and communication
Content Writer
₹3–4.5 LPAWrites articles, blogs, and online content for companies
Customer Service Representative/Manager
2.5LPA-4.5LPAServes as the primary point of contact for customer inquiries, resolving issues, managing feedback, and ensuring a high level of customer satisfaction.
Content Writer / Editor
3LPA-6LPACreates engaging written content for websites, blogs, marketing materials, and social media, ensuring clarity, accuracy, and adherence to brand voice.
Public Relations (PR) Executive
3.5LPA-7LPAPublic Relations (PR) Executive
Human Resource (HR) Executive
3.5LPA-5LPASupports HR functions including recruitment, onboarding new employees, managing personnel records, and assisting with employee relations and development programs.
Sales Coordinator
2.5LPA-5LPASupports the sales team by managing data, coordinating logistics, preparing reports, and facilitating communication between sales representatives and other departments.
Market Research Analyst Assistant
2.5LPA-5LPAAssists in gathering data on consumer preferences, market trends, and competitor activity to help businesses make informed decisions.
Administrative Officer
3LPA-6LPAManages office operations, coordinates schedules, oversees administrative staff, and ensures efficient organizational workflow within a company.
Writer/Author
3.8LPAWriters and authors develop written content for various types of media. Their primary duties often include conducting research on their subject matter, creating outlines, drafting content, and revising their work based on feedback from editors and publishers. They may specialize in fiction, non-fiction, advertising, technical manuals, scripts for film/TV, or web content (e.g., blogs, articles). Many work as independent contractors (freelancers) or manage this work alongside other jobs to supplement their income.
Journalist
3.06-5LPAJournalists investigate, write, and report news stories to inform the public. They may work on general news or specialize in areas like politics, sports, or entertainment. Key activities: This can include writing articles, producing content for broadcast or online platforms, live reporting, and taking photographs. Media: They can work across a wide range of media, such as newspapers, magazines, websites, radio stations, and television
Teacher/Educator
45,000Educators are responsible for planning lessons, teaching students, administering and grading assignments, and ensuring a conducive learning environment. Classroom Management: They must maintain a neat and orderly classroom, establish clear rules, and teach students about moral codes and behaviors. Student Development: Educators aim to help students achieve learning objectives, adapt their teaching methods to different learning styles, and encourage exploration of learning opportunities and career paths. Professionalism: The role also requires strong time management skills to handle multiple tasks, such as preparing lesson plans, grading, and organizing academic events
Market Research Analyst
5-5.5LPAThey gather and interpret data from various sources like surveys, social media, and sales figures to identify patterns and trends. Identify opportunities: Based on their analysis, they provide actionable insights to help businesses make strategic decisions, such as developing new products or improving marketing campaigns.
Museum Curator
4-8LPACurators are responsible for the acquisition, care, cataloging, and conservation of a museum's collection. Exhibition planning: They design and organize exhibitions, research artifacts, and develop interpretive content to educate the public.
Social Worker Public Relations Specialist
3-12LPADevelops and implements PR strategies: Plans and executes communication plans to promote the organization's interests and manage its public image. Manages media relations: Writes and distributes press releases, handles media inquiries, organizes press conferences, and builds relationships with journalists to secure favorable coverage. Handles social media and internal communications: Oversees social media accounts and often manages internal communications to employees. Crisis management: Develops strategies to manage and mitigate crises that could damage the organization's reputation. Creates content: Drafts speeches, writes content for press kits, and develops other public-facing materials.
Civil Services
2.50LPACivil servants work in various government sectors, managing public administration and policy implementation. Job Duties: Responsibilities include handling government schemes, managing local and state-level administration, and serving as a link between the public and the government.
Content Creation
₹2.5 - 4 LPAAn Online BA (Bachelor of Arts) General is a flexible, 3-year undergraduate degree in humanities and social sciences, delivered entirely online, offering core subjects like History, Political Science, Economics, Literature, and Psychology with a broad, multi-disciplinary approach rather than deep specialization, making it ideal for working professionals or those seeking flexible learning while gaining valuable critical thinking, communication, and research skills for diverse careers in media, education, civil services, and more.
Journalism
₹1.2 - 9.6Journalism is the practice of gathering, assessing, creating, and presenting news and information about current events, issues, and people, aiming to inform the public through various media like print, broadcast, and digital platforms, often acting as a watchdog for society with a commitment to accuracy, facts, and public interest. It involves researching, verifying, and delivering stories to help people understand their world, covering events, trends, and public affairs through articles, broadcasts, podcasts, and more.
Human Resource
₹3-7 LPAAn HR, or Human Resources, description covers the department's function of managing an organization's workforce throughout the entire employee lifecycle. Key responsibilities include recruitment, hiring, onboarding, training, payroll, benefits administration, performance management, and ensuring compliance with labor laws. HR also focuses on fostering a positive and productive work environment, managing employee relations, and implementing company policies.
Digital Marketing
₹2-4 LPADigital marketing is the promotion of brands, products, or services using digital channels and technologies to connect with current and prospective customers. It encompasses a wide range of online and offline activities, such as search engine optimization (SEO), social media marketing, email campaigns, and paid advertising, all aimed at reaching a target audience and achieving business goals.
Government Officer (SSC CGL)
4.2-6 LPAWorks in various government departments handling administrative, clerical, and executive roles
HR Executive
3-4.8 LPAManages recruitment, employee relations, training programs, and HR operations
Bank PO (Probationary Officer)
4.8-7.2 LPAHandles banking operations, customer service, loan processing, and branch management in public sector banks