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Online B.Com (Hons) in Marketing Management

Bachelor of Commerce Honours Specialization Track in Marketing Management

Specialization: Marketing ManagementOnline / Distance3 YearsAvg: 76,000Intake: January, JulyLast Updated: 8 Oct, 2026

Bachelor of Commerce (Hons) degree provides you with a strong foundation in business and economics, thereby opening up career opportunities in finance and accounting. Learn from an eminent international faculty and finish your degree online. Adapt to the ever-evolving job market and stay ahead of the curve. The specialized track in Marketing Management focuses on domain-specific core competencies, practical industry workflows, and career-oriented learning.

Specialized Curriculum

Marketing Management Syllabus & Course Curriculum

Standard 8-semester UGC-DEB curriculum blueprint covering core concepts and specialized Marketing Management tracks.

Semester I • Core Foundation & Business Concepts6 Subjects
  • Foundation of Business English
  • Principles and Practices of Management
  • Fundamentals of Economics
  • Universal Human Values
  • Fundamentals of Accounting
  • Applications of MS office
Semester II • Functional Domain & Analytics6 Subjects
  • English for Business Communication
  • Business Mathematics and Statistics
  • Sociology
  • Indian Political System
  • Financial Accounting and Practice
  • Health and Wellness
Semester III • Specialization Core: Marketing Management I6 Subjects
  • Economic Analysis for Managers
  • Corporate Accounting
  • Environmental Science
  • Banking & Financial Literacy
  • Organization Behavior
  • Spreadsheet Modelling
Curriculum Access • 3 of 8 Semesters Unlocked

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Semester IV • Advanced Marketing Management Electives & Core
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Semester IV • Advanced Marketing Management Electives & Core is Locked

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Semester V • Applied Marketing Management Practice & Electives
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Semester V • Applied Marketing Management Practice & Electives is Locked

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Semester VI • Major Capstone Project & Comprehensive Viva
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Semester VI • Major Capstone Project & Comprehensive Viva is Locked

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Semester VII • Advanced Research & Specialization
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Semester VII • Advanced Research & Specialization is Locked

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Semester VIII • Master Dissertation & Practicum
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Semester VIII • Master Dissertation & Practicum is Locked

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